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Introducing popular spots and attractions in Ehime Prefecture
Dogo Onsen
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Dogo Onsen, located in Matsuyama City, Ehime Prefecture, is Japan's oldest hot spring town, and is even mentioned in the Nihon Shoki (Chronicles of Japan). The stately Dogo Onsen Main Building is designated as an Important Cultural Property of Japan, and is a historic hot spring that has been visited by successive generations of the Imperial family. The water is also known as "beauty water," and its gentle quality is appealing, as it is suited to the delicate skin of Japanese people. There are many hot springs and foot baths that are open for day trips, so even if you are not a Accommodation staying overnight, you can still enjoy the area.
Matsuyama Castle
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Matsuyama Castle, built on Katsuyama, 132 meters above sea level, in the center of Matsuyama City, is a vast castle with the main citadel at the top of the mountain and the second and third citadels at the base. It is counted as one of the "Three Great Flatland Castles of Japan," and in addition to the castle tower, six turrets, seven gates, and seven walls have been designated as Important Cultural Properties. The view from the castle is fantastic, and the panorama from the top floor of the main tower, which is 161 meters above sea level, is a must-see. If you want to view the castle from afar, we recommend looking up at Shiroyama from the west side of Horinouchi Park in Honmaru Park.
Uchiko Town
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Uchiko Town, located southwest of Matsuyama City, is a tourist spot with an old townscape full of Taisho-era romance. It was designated as an Important Preservation District for Groups of Traditional Buildings by the national government in 1982, and is lined with buildings of historical value. At tourist spots such as the "Museum of Commerce and Life" and the "Machiya Museum," you can actually enter the houses and have a simulated experience of life at that time.
Learn more about Ehime Prefecture's attractions
Photo courtesy of Ehime Prefecture Tourism and Products Association
See the underwater world up close from Cruise ship
Have you ever thought, "I want to see beautiful coral reefs and tropical fish up close?" There is a place in Ehime that can make that dream come true. It is "Uwakai Marine Park," which can be reached by bus in about two hours from Uwajima Station. Here, a Cruise ship that travels around the sea, "a ship that lets you see the ocean floor," is in operation.
When you board the boat, there is a window on the wall through which you can look into the sea. From here, you can see colorful tropical fish swimming through the coral forests of the Uwa Sea. If you're lucky, you might even see schools of sardines and sea turtles! You're sure to feel soothed by the rich and beautiful sea, which has also been designated a national park.
By the way, it's not just what you see underwater, but also what you see above the sea and the topography of the Uwa Sea. Above the sea, you can get a close-up look at the sea bream farming rafts, and the scenery of the intricate ria coastline is breathtakingly beautiful.
This is a 40-minute cruise that you can enjoy at your leisure, so please come and join us.
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Ehime's "Tarts" are highly recommended by the lord of Matsuyama, the sweets man!
When you hear the word "tart," you probably think of a delicious cake with a crispy crust and lots of fruit on top. However, in Ehime, "tart" refers to a fluffy, "no"-shaped, local confectionery similar to a roll cake.
The history of Ehime tarts dates back to the Edo period. Around 1647, Matsudaira Sadayuki, the feudal lord of Matsuyama, was on guard duty in Nagasaki when he was impressed by the taste of Nanban sweets and brought the recipe back to Matsuyama. The Nanban sweets Sadayuki ate were castella cakes with jam inside. Today's tarts are filled with smooth bean paste flavored with yuzu, which is believed to have been invented by Sadayuki. Perhaps they are a Japanese adaptation of Nanban sweets. It's so cute that the feudal lord of Matsuyama loved sweets.
Tarts have been popular since the Edo period, but nowadays, various companies in the prefecture are selling products with ingenuity, and there are also varieties unique to the region, such as Ehime mandarin orange flavor. If you want to buy a souvenir that is not available in other prefectures, we recommend tarts.
Speaking of Ehime, there is Dogo Onsen, the oldest hot spring town in Japan, which is also mentioned in the Nihon Shoki.
It is also famous as the setting for Natsume Soseki's novel "Botchan."
Dogo Onsen Main Building was the first public bathhouse in Japan to be designated as an Important Cultural Property, and it continues to operate as a public bathhouse today.
We also recommend touring the outdoor baths, such as Dogo Onsen Annex Asuka no Yusen and Dogo Onsen Tsubaki no Yu.
JR Shikoku Iyonada Monogatari, which will have its last run in Dec. 2021, is a retro-modern train where you can enjoy delicious meals while looking out at the calm waters of the Iyonada Sea.
The second generation of new cars are Itinerary to enter service in 2022, marking the start of a new tourist train journey.
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