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Introducing popular spots and attractions in Niigata Prefecture

Introducing the highlights and popular spots of Niigata Prefecture

Click on a tourist spot on the map to display tourist information below the map.

佐渡島 苗場ドラゴンドラ 清津峡
佐渡島 苗場ドラゴンドラ 清津峡

Sado Island

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Sado Island, the largest island in Honshu, is rich in a variety of attractions. During the Edo period, it flourished as an island of gold mines, and even today it attracts many tourists. There are many scenic spots rich in nature and historical spots. We also recommend watching the traditional performing art of Sado Okesa and soothing your tired body in the hot springs on Sado Island.

Naeba Dragondola

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The Naeba Dragondola is the longest gondola in Japan (approximately 5.5 km long), connecting the Naeba Plateau and the Tashiro Plateau. You can enjoy an aerial walk that matches the undulating terrain of the mountain, passing directly above the Kiyotsu River and overlooking the lake and valley from high up. There is a 400m difference in elevation between the summit and the base of the mountain, and the types of trees are different. The best time to see the autumn leaves is from early Oct. to early Nov.. Starting from the summit, the colors change in a gradation towards the base of the mountain. During the autumn leaves season, it gets crowded even on weekdays, so we recommend that you plan your trip with plenty of time.

Kiyotsu Gorge

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Kiyotsu Gorge is one of Japan's most scenic spots, made up of majestic reefs and clear streams. It was designated a national park in Sep. 1949, and is counted as one of Japan's three major gorges, along with Kurobe Gorge and Osugidani, due to the beauty of its majestic diorite porphyrite and columnar joints. The huge cliffs that rise up on either side of the Kiyotsu River create a V-shaped gorge, and the majestic columnar jointed rock surface and emerald-green clear stream leave a deep impression on visitors.

Learn more about the attractions of Niigata Prefecture

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Tsubamesanjo: A metalwork town that began with making Japanese nails

Tsubame-Sanjo is an area that combines Tsubame City and Sanjo City, located in the center of Niigata Prefecture. This area has been producing knives, metalware, and Western tableware since ancient times. Tsubame-Sanjo is now known as the "town of metalware," but metalware production began in the Edo period. At that time, the Shinano River that flows around Tsubame-Sanjo flooded almost every year, causing great damage to farmers. The magistrate's office, unable to bear this, encouraged the production of Japanese nails as a source of income other than rice production. Due to the increase in demand for Japanese nails due to the Great Fire of Edo, Tsubame-Sanjo developed as a commercial city. In the Meiji period, the demand for Japanese nails decreased, but the metal processing technology that had been cultivated was utilized to produce knives, pipes, Western tableware, and other items. The excellent metalware produced by craftsmen is now attracting attention from all over the world. Tsubame-Sanjo also has a workshop where you can experience making spoons, paper knives, and other items, so if you visit the town of metalware, be sure to try it out.

Photo courtesy of Niigata Prefecture Tourism Association

If you can't decide, come here! "Ponshukan" where you can sample Japanese sake

Niigata boasts the largest number of sake breweries in Japan, with about 90 breweries. It is also the third largest producer of sake in Japan, making it a famous sake producing region that truly represents the country. The climate unique to a snowy country, delicious rice and clean water, and the hardworking and particular nature of Niigata's master brewers allow for the careful production of light-tasting sake. Niigata sake is highly regarded both in Japan and overseas, and many tourists visit Niigata for sake. Niigata sake has many breweries and brands. If you're someone who can't decide which sake you like without trying it, or who can't decide which sake to buy as a souvenir, we recommend Ponshukan, located inside Niigata Station, Nagaoka Station, and Echigo Yuzawa Station. This is a shop where you can sample representative brands from all the breweries. If you pay 500 yen at the reception, you can exchange it for a sake cup and five tasting coins. You can sample up to five sake cups, so try the brand that interests you. By the way, if you still want to try more sake, you can purchase additional coins, but be careful not to get too drunk!

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